The Private Premiere · Fictional creative brief
What if you could try both?
The brief gives you one cobalt chair. You can lead with the maker’s hands or put the chair in the middle of a performance. See both ideas before deciding which one to develop.
Two directions
First light — A hand follows the weave to the first bend. The camera finds the maker. The finished chair turns towards a guest.
After hours — Hold the same bend in the same place. A dancer moves around the chair. The performer leaves; the chair keeps the frame.
Inspect the supplied twelve-second shot lists. The brief and approved product are fixed; pacing, composition and story can change. The creative director decides which direction deserves production.
Study status and plain text path
Authored visual study · fictional product and brief. Campaign images are flattened previews. No campaign has been commissioned, published or cleared for another use. Read both treatments and the six shot decisions directly on this page or download the CSV.
Change one fact · Fixture P-01
Compare two treatments for the same cobalt chair
First light.
Creative review · Draft“Show us who made this chair.”
Hands follow the weave back to the maker. Review a quiet morning edit in three shots.
| Time (s) | Shot | Caption |
|---|---|---|
| 0–3s | Macro: fingertip follows the webbing | Start with a line. |
| 3–7s | Side profile: tube bend to maker’s expression | — |
| 7–12s | Wider: maker turns the chair to her guest | Where would you put it? |
Plain HTML six-shot edit decision table across both directions
| Direction | Seconds | Shot | Caption |
|---|---|---|---|
| First light | 0–3s | Macro: fingertip follows the webbing | Start with a line. |
| First light | 3–7s | Side profile: tube bend to maker’s expression | — |
| First light | 7–12s | Wider: maker turns the chair to her guest | Where would you put it? |
| After hours | 0–3s | Match the front tube bend in hard sidelight | Hold still. |
| After hours | 3–7s | Performer traces a half-circle around the planted chair | Everything else can move. |
| After hours | 7–12s | Stage profile; hold on chair after exit | After hours. |